SANTA’S PR PLAN FOR THE PROS

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The Christmas holidays are upon us and for many businesses this means closing down and going on holidays. However just because the holidays are looming it doesn’t mean you need to wind down your PR activities for the year. The festive season can inspire you to develop newsworthy story angles to pitch into the media. […]

KEY FACTS OF INSTAGRAM 2019

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Instagram is a force to be reckoned with. Since it debuted back in 2010, the platform has steadily grown into one of the biggest social networks ever. It reached 1 billion active monthly users in 2018. (TechCrunch). Key figures 2019: – Video posts receive more than 2x more comments than other types of posts. – […]

CAN A BAD PROPAGANDA TECHNIQUE BE USED IN MARKETING STRATEGY? THE FIREHOSING CASE.

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The firehose propaganda is a technique in which a large number of messages are broadcast rapidly, repetitively, and continuously over multiple channels (such as news and social media) without regard for truth or consistency. We are not speaking about propaganda in digital PR or in marketing and certainly not about lies and fake info. However, […]