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Arhivă lunarăiulie 2019

CONTENT MARKETING: QUANTITY WITH QUALITY!

When it comes to content volume strategy, each brand seems to have its own approach. The content environment has changed, and also the approaches that marketers use to make content volume. One of the biggest challenges is thinking beyond the binary construct of quality versus quantity.

Many marketers think of this debate in terms of contrast, when, in fact, the two aren’t mutually exclusive at all. Quality versus quantity isn’t the question. Organizations need to ask how to create the volume of content they need at the quality levels that their audiences demand. The answer is: Create an infrastructure and then scale it as you grow more confident.

– Start with a minimum velocity to achieve your goals, and set the stage to scale

– Have a vision

– Win by focusing on execution and then continually refining your strategy.

– With a focus on quality, measure your progress, and continually refine

Balancing quality and quantity is not only possible, it’s happening every day, and it’s the best road forward to achieve your content marketing goals. CONTACT ME IF YOU NEED MORE ADVICES!

THE CHANGE HAS BEGUN FOR INSTAGRAM USERS

It’s a major change in the work of a Social Media channel and I am not sure if Facebook itself won’t proceed in the same way.

A very powerful instrument for the influencers and for the ordinary user, the number of likes and reactions give the satisfaction or the frustration very similar to the real life group behavior. The visualisation of the number of likes and reactions made Social Media to gain success in such measure that it changes the normal behavior of the users in the virtual reality.

I think on the psychological level this is a very good decision, but on the long term can affect negatively the social networks and thus the marketing revenues.

My opinion is this first experiment is paramount for the future face of the social media.
https://www.theguardian.com/technology/2019/jul/18/instagram-hides-number-of-likes-from-users-in-australian-trial

ARE INFLUENCERS LOSING THEIR INFLUENCE?

A new study found fewer people are engaging with influencer posts.

The analytics firm InfluencerDB recently found that the rate for non-sponsored posts fell to just under 2 percent during the first quarter of 2019 from 4.5 percent three years earlier, while sponsored posts are now at just over 2% from 4%.

InfluencerDB believes the decrease is due to the fact that people are being bombarded by sponsored posts, and understandably scrolling over them.

The new research falls in line with other reports published earlier this year that found that influencers were losing their effectiveness. Interestingly, this new study found that influencers with 1,000 to 5,000 actually had the highest rate of engagement, compared to those with over 5,000.

While we aren’t sure if this is the actual demise of influencers, it does look like they might have to reconsider their strategy because their followers are clearly over it.

My opinion is that in 3-4 years the boom of influencers will fade naturally, because of the overusing.

https://blog.influencerdb.com/influencer-marketing-benchmarks-2019/

A DECISION WITH HUGE IMPACT ON SOCIAL MEDIA

Trump Can’t Block Critics From His Twitter Account, Appeals Court Rules!

Even if this court decision applies only in USA, this news can bring similar decisions around the world. Because Mr. Trump uses Twitter to conduct government business, he cannot exclude some Americans from reading his posts — and engaging in conversations in the replies to them — because he does not like their views!

So, the Social Media accounts of the high profiled politicians and public persons are of public interest and they cannot block the people to comment and take positions. In this context the Social Media management of these accounts must be ultra-professional!

https://www.nytimes.com/2019/07/09/us/politics/trump-twitter-first-amendment.html

IT’S OFFICIAL: OPEN-PLAN OFFICES ARE NOW THE DUMBEST MANAGEMENT FAD OF ALL TIME

A new study from Harvard reveals that open-plan offices decrease rather than increase face-to-face collaboration. Over the decades, a lot of really stupid management fads have come and gone (Six Sigma, Stack Ranking, etc) But open plan offices are worse. Much worse. Why? When employees move from a traditional office to an open plan office, it doesn’t cause them to interact more socially or more frequently. Instead, the opposite happens. They start using email and messaging with much greater frequency than before. In other words, even if collaboration were a great idea (it’s a questionable notion), open plan offices are the worst possible way to make it happen. This leaves companies with only one justification for moving to an open plan office: less floor space, and therefore a lower rent. If this is the situation, we have to use the overwhelming evidence against open plan offices to lobby for a more work-from-home so that the company can expand without adding office space. Read all the article: https://bit.ly/2LgGTBw