A new study found fewer people are engaging with influencer posts.
The analytics firm InfluencerDB recently found that the rate for non-sponsored posts fell to just under 2 percent during the first quarter of 2019 from 4.5 percent three years earlier, while sponsored posts are now at just over 2% from 4%.
InfluencerDB believes the decrease is due to the fact that people are being bombarded by sponsored posts, and understandably scrolling over them.
The new research falls in line with other reports published earlier this year that found that influencers were losing their effectiveness. Interestingly, this new study found that influencers with 1,000 to 5,000 actually had the highest rate of engagement, compared to those with over 5,000.
While we aren’t sure if this is the actual demise of influencers, it does look like they might have to reconsider their strategy because their followers are clearly over it.
My opinion is that in 3-4 years the boom of influencers will fade naturally, because of the overusing.