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  • gabriel.garban@prtherapy.eu

Arhivă lunarăseptembrie 2019


It’s vital to shift from the traditional model of push-based communications to one that is focused on telling compelling short-form stories designed to help better connect with and engage audiences. Consider that today’s end-user increasingly lives in a 24/7 on-demand online world in which they are exposed to thousands of brands and marketing messages daily.

  1. Don’t market or promote solutions directly. Instead, tell bigger-picture stories that evoke emotion.
  2. Keep messaging short, sweet, and simple.
  3. Lead with a strong, compelling and well-differentiated hook.
  4. Use visual elements, such as videos, animations, and infographics.
  5. Design messaging to suit the medium.
  6. Take a closer look at strategic ROI. Ask yourself, how can your social media strategy support your larger goals and objectives?
  7. Set tangible measurements that help you evaluate the impact.
  8. Remember that numbers aren’t everything, though.
  9. Shift the focus from strictly selling solutions to creating value for your audience.


Everyone has a story written under torn paper.

Telling compelling stories adds another dimension to our writing. Whether you’re a blogger or any other kind of nonfiction writer, you can use the techniques of memoirists to connect with your readers on a deeper level.

1. Everyone has a story to tell You may not think that you have any stories to tell, but that’s not true. Everyone does.

2. Focus on telling your truth

3. Answer the question: What is your story about? The answer to this question will help you determine the focus of your piece.

4. Make your theme universal and uplifting A universal and uplifting theme will make it relevant to your readers as well.

5. Lead your reader by the hand It is important to step back from your story and examining it as if you were the reader.

6. Use every page to drive a single story forward As we write our personal stories, we need to make sure we are only including the most important moments: the ones that drive our story forward.

7. Save deleted paragraphs for future inspiration

8. Use your theme as a guide as you write and edit Never lose sight of the original theme.


If we read correctly the chart, it is obvious that you need a professional to master the brand’s social media accounts.

It’s an equilibrium hard to get.

Btw: some of these findings apply also to the private users.

Source: Sprout Social