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  • gabriel.garban@prtherapy.eu

Arhivă lunarăoctombrie 2019


Search engine optimization is a term to describe what people do to help a website rank on search engines like Google.
Let’s see few important measurements you must watch for SEO.

  1. Organic Traffic
    Organic traffic is one of the primary results of optimizing your website for search engines. The higher your organic traffic, the better your website is performing in Google’s rankings.
    The most accurate and reliable tool is Google Analytics.
  2. Bounce Rate
    Tracked in Google Analytics, Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
  3. SEO Score
    This is something you won’t find in Google Analytics, but there are plenty of online tools.
    SEO score is a rating/score that displays how well-optimized your site is from the search engine perspective.
  4. Domain Authority
    This number shows how reliable/authoritative your site looks to search engines. There are online tools for that.
  5. CTR (click-through rate)
    It’s calculated based on the users that clicked on your search result, compared to the number of people who saw it. You find it in Google Analytics.


Here are few tips from my experience as media relations expert.

1. As you would for any interview, ask basic questions:

• What type of show is this?

• Who is the audience?

• Is the journalist knowledgeable?

• Is anyone else being interviewed?

• Where does your story fit in the show?

• Live/taped?

• On-location or remote?

Then you can decide what messages to communicate about your company, product or issue.

2. Define the Messages you’ll deliver

3. Anticipating Questions

4. Practice…and Practice

It is extremely helpful to watch videos of successful and unsuccessful broadcast interviews.

5. Stage Fright

It’s normal to be nervous before a interview, but:

• Arrive early to get accustomed

• Focus on the interview as a conversation with the reporter

6. Dress

• Don’t wear white.

• Wear contact lenses. If you wear glasses, non-reflective lenses are best.

7. During the Interview: Make punchy and concise statements; put your most important message up front. Avoid overlapping the reporter’s questions. Hold your attitude until the full end.

(If you need training for media interviews….just contact me!)


Despite the recent evolution on the social media market, influencers will thrive.

In a world where the consumers are flooded with information, the only way to make a decision is to consult somebody you trust. Here are few ideas for marketing depts. :

– Followers aren’t everything

This is supported by the fact that 59 percent of brands are using influencers with 50 to 25,000 followers and 66 percent are using influencers with 25,001 to 100,000 followers.

– Focus on authentic storytelling

Marketing is about the stories we tell in context, that meet people where they are and solve real-world problems for consumers.

– Don’t stick to only one channel

It is important to acknowledge that the channel that offers value for your brand may not be the same channel or combination of channels that offer value for another.

– Amplifying & measuring your influencer content

A few ways to amplify these assets with paid social include tapping into the influencer’s own audience.

– Influencer fraud is a billion-dollar problem

Fake followers in influencer marketing will cost advertisers a whopping $1.3 billion in 2019 and.


The cheapest way to make advertising is to be promoted by your satisfied customers. Thus, there’s very important to increase your company’s NPS or the likelihood that customers will recommend you to others.

If you only measures the customer’s satisfaction at the end of his experience, you’ll learn only one thing: his final judgment. If you had measured it across the entire value chain, you would have learned much more. His experience fluctuated over time. And the most positive experiences probably represented consistent strengths of the company – which is important for the business to understand.

If you want your customers to do something positive on your behalf, like review your business online, make a recommendation, repurchase, the ideal moment is just after their most positive experience. Why wait for the end of the experience, particularly if something negative may occur? It makes sense to do it immediately after the highest average moment of satisfaction. (You will only know where that is after measuring satisfaction at various points in the customer value chain.)

For example, you have the graph to show you how to do it and replicate it to your business.