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Arhivă lunarădecembrie 2019

SANTA’S PR PLAN FOR THE PROS

The Christmas holidays are upon us and for many businesses this means closing down and going on holidays.

However just because the holidays are looming it doesn’t mean you need to wind down your PR activities for the year.

The festive season can inspire you to develop newsworthy story angles to pitch into the media.

Here are some angle ideas you can use:

– Holiday angles: The same holidays come around every year and journalists are always looking for a fresh new angle on these topics. For example you could pitch an angle about New Year’s business resolutions specific to your industry.

– Human interest: Around Christmas the media like to cover feel good stories about charity activities and inspirational journeys. If your business is doing something charitable you can use this as an angle to pitch to a specific journalist.

– Season angles: You can pitch an angle around the change of season and tie it back to your business. For example summer marketing trends.

While it may be tempting to stop your activities, let the festive season inspire you to discover great new ideas for your PR strategy.

QUESTIONS YOU HAVE TO ASK IN ORDER TO GENERATE NEWS

A new campaign or client can excite you.

Regardless, you need to perform well, generate media coverage and the many other things PR pros do. But what do you do if there’s zero direction, content or potential stories?

Start asking some questions.

1. Have you hired staff recently?

People naturally are interested in who works where.

2. Have you won contracts recently?

Readers in some publications want to know what businesses and suppliers work with one another.

3. Are you planning to launch any services?

This indicates there must be a clear gap in the market to be filled.

4. What are your expansion and growth plans?

Local media love these kinds of stories. A good angle to pursue is whether or not this means new jobs will come to town.

5. Do you have any interesting data to share?

Find out if staff has sales data or reports they can share. Data journalism is becoming a more popular.

6. Do you have staff willing to put their name forward for PR efforts?

Ask whether there are specialists willing to go on the circuit. Make diversity an imperative in your choice of spokespeople and subject matter experts.

KEY FACTS OF INSTAGRAM 2019

Instagram is a force to be reckoned with. Since it debuted back in 2010, the platform has steadily grown into one of the biggest social networks ever. It reached 1 billion active monthly users in 2018. (TechCrunch).

Key figures 2019:

– Video posts receive more than 2x more comments than other types of posts.

– Tagging more than 5 users in a post doesn’t increase engagement rates.

– The average Instagram post contains 1.01 hashtags.

– 46.6% of Instagram users have less than 1000 followers.

From the analysis of more than 48 million posts, it was observed that the average Instagram post receives many, likes: 5,963.1 to be exact. This takes into account the posts of highly influential users, which skews the average. However, looking at the median number of likes, it’s closer to 100, which suggests 50% of users receive less than 100 likes.

If increasing your Instagram engagement rate is what you’re after, you’ll definitely want to focus on posting more video content.

When it comes to hashtags, it’s not about quantity, but relevance. For this reason, use no more than 4-5 relevant hashtags in your posts.

Read the full report: https://bit.ly/36khBJo

DOING PR FOR A STARTUP COMPANY – FEW CONSIDERATIONS.

Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that’s already branded and positioned.

– Education, Positioning and Storytelling

Much of the PR pro’s job at the outset of a startup is educational. Explain how PR works. PR people also need to emphasize how important it is to create a story.

– Do Research!

It’s essential for PR pros to research the market sector when beginning a relationship with a startup. A tip: to answer these questions, look at coverage of previous startups.

– See the media environment

In addition, see how top media outlets and their reporters reacted to other companies news. Read customer complaints and comments. Take all of this research into consideration when building launch plan for the startup.

– Pitching

Next, absorb content from the most important outlets and look up the editors or broadcaster’s information. Contact them, confirm the areas they cover. If it fits, it sits!

Once you have an understanding of the marketplace, and guided your startup in the PR, the company is ready for launch.