0 comments December 1, 2023


Instagram is a force to be reckoned with. Since it debuted back in 2010, the platform has steadily grown into one of the biggest social networks ever. It reached 1 billion active monthly users in 2018. (TechCrunch).

Key figures 2019:

– Video posts receive more than 2x more comments than other types of posts.

– Tagging more than 5 users in a post doesn’t increase engagement rates.

– The average Instagram post contains 1.01 hashtags.

– 46.6% of Instagram users have less than 1000 followers.

From the analysis of more than 48 million posts, it was observed that the average Instagram post receives many, likes: 5,963.1 to be exact. This takes into account the posts of highly influential users, which skews the average. However, looking at the median number of likes, it’s closer to 100, which suggests 50% of users receive less than 100 likes.

If increasing your Instagram engagement rate is what you’re after, you’ll definitely want to focus on posting more video content.

When it comes to hashtags, it’s not about quantity, but relevance. For this reason, use no more than 4-5 relevant hashtags in your posts.

Read the full report:


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