YOU NEED A COMMUNICATION RESET EVEN IF YOU DON’T FEEL IT

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If you’re not revising your brand communication strategy these days, something is wrong.There’s no guide for the confluence of events that have changed lives.A reset requires an honest, soul-searching return to basics. Start with foundational questions.– What’s Your Story?Brands that have always had their story straight can move more instinctively as the world ebbs and […]

AVOID MAKING EMPTY STATEMENTS ABOUT DIVERSITY!

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White text on black backgrounds. Black squares down timelines. Email from CEOs. No matter how the statements are delivered, countless brands are taking stands against racism. Are these statements genuine or the result of public pressure? Finding words to respond to social injustice isn’t easy, but there are steps organizations can take. – Check the […]

Let’s Lose The Language Of War!

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The temptation for journalists and politicians alike to characterize COVID-19 in terms of national conflict seems almost irresistible. For everybody else, living with the practical challenges of arranging home-schooling around home-working, anxiety for loved ones, financial worries and the rest, this kind of escalation in rhetoric is far from helpful. Of course, there is no […]

EARLY LESSONS FROM THE CORONAVIRUS

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There at lfew things that make this crisis very different from previous ones. 1. The first is that, unlike the 2008-2009 financial crisis, the coronavirus will force the return of big government. 2. The second is that the coronavirus provides one more demonstration of the mystique of borders, and will help reassert the role of […]