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Arhivă lunarăianuarie 2020


It was the most installed app in 2019, and now has 800 million monthly active users who are spending time consuming short videos.

So the question is: Will the hype last? 

According to stats the number of people quitting TikTok is just as noteworthy as the number of people signing up.

TikTok can be a great way for innovative brands to reach a very specific demographic (69% of users are 16-24 years old). And with Gen Z at full command, TikTok can be an invaluable source of insight into the tastes and motivations of the next generation on social.

What to do in 2020?

1. Keep an eye on TikTok—for now

If Gen Z isn’t your target audience you’re better off investing your time and resources elsewhere in 2020. Smart pros. should always keep a close eye on new and emerging networks.

2. Use new video formats to build community

Video is still top performing content format on social media.

3. Experiment on other growing niche platforms

TikTok may not be the right fit for every brand, but marketers should think about diversifying their audience targeting beyond the major social platforms. Pinterest now has 322 million global monthly active users.


– Use public feeds to increase reach

Use public feeds to build brand awareness and promote discovery with broad audiences.

Don’t rely on organic social alone—lean on social advertising and influencer marketing to increase your reach.

– Offer value in private channels

People go to private channels to escape noisy and impersonal public feeds.

Have a clear purpose for engaging one-to-one on private channels, and ensure you’re adding value in every conversation.

– Automate the easy stuff

Use a blend of automation and human connection to build deep relationships on private channels.

Bots are best for addressing the most common customer queries, but real people still need to handle the more nuanced and complex conversations.

– Deliver on your corporate promises

People are quick to call out organizations that run purpose-driven marketing without taking concrete action. 

– Focus on advocacy, not algorithms

Find the time to source content and make it easy for employees to share it across social media. 


As the new year starts and content planning begins in earnest, marketers should be on the lookout for the next big moments in social.

Here you have four of the biggest game-changers, according to the Hootsuite:

1. Companies will balance public and personalized messages. Brands will continue to invest in both personalized and public messaging, with some assistance from automation.

2. Brands will keep taking a stand. Employers are significantly more trusted by the public than NGOs, businesses, government and the media. Some organizations will take advantage of this role, building more progressive internal culture while amplifying company purpose via employee and customer advocacy.

3. TikTok is expected to grow. With more than 800 million monthly active users, the majority of whom are 16 to 24 years old, TikTok is still on the rise.

4. Performance marketing will amplify social efforts. As social marketers expand their skillsets, they will need to become fluent in performance marketing, a discipline once limited to advertising technologists and digital marketing agencies.