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  • gabriel.garban@prtherapy.eu

Arhivă lunarămartie 2020

FOOD DELIVERY SERVICES IN COVID-19 OUTBREAK

food delivery to home, online mobile application, order on internet

We face challenging times with sharp shifting in behaviors and services. These times when almost every restaurant closed by the outbreak tries to go on delivery, the competition is fierce. Here are some comm. tips for the new comers in the food delivery business.

1. Train your staff for the best customer service:

Ensure that each of your staff experiences the necessary training that goes into the making. 

2. Guaranteeing effective communication between staff members 

Communication between the delivery staff and kitchen staff is essential for the smooth delivery of the food.

3. Accurate wait timings 

Using a restaurant management system can reduce order processing time.

4. Making online menus

An easy to understand menu is far better than modifying it with over designing.

5. Managing online customers complaints and concerns

The issue of any client needs to be dealt with very seriously.

6. Improving customer service

Giving great service to customers is very mandatory.

7. Proper communication between restaurant and customers

A lot of restaurant delivery orders are got late not only because the preparation, but also because of the prolonged delivery time.

HUMAN DIMENSONS OF PR IN COVID19 TIMES

On March 11, 2020, the Coronavirus Disease 2019 (COVID-19) officially reached pandemic status. 

In times of crisis, you must prepare operationally. At the same time, you must prepare to effectively communicate as well in the most human way as possible.

Covid 19 outbreak has first of all a very wide psychological and human impact. It forces masses of people to abruptly change the most intimate modus vivendi.

We cannot do PR in the way we did 1 month ago. Since a basic rule of communications is to know your audience, a good rule of thumb is to look at survey data to help gauge attitudes, inform message creation and highlight opportunities.

Maybe some of the habits will come back, but I doubt the mentality will be the same. The people is now much more sensitive to the human behavior of the companies, of governments and of influencers.

The CSR is paramount these days and I don’t have enough words to emphasis the importance of doing something, from the 100 dollars of a carpenter workshop to a billion dollars business donating millions of dollars to research.

I would dare to say: in the future years, any PR without CSR will be pure waste of time.

HOW BUSINESSES SHOULD RESPOND TO COVID-19

– Protect your employees. The COVID-19 crisis has been emotionally challenging for many people, changing day-to-day life in unprecedented ways. For companies, business as usual is not an option.

– Set up a cross-functional COVID-19 response team. Companies should nominate a direct report of the CEO to lead the effort and should appoint members from every function and discipline to assist.

– Ensure that liquidity is sufficient to weather the storm. Businesses need to define scenarios tailored to the company’s context.

– Stabilize the supply chain. Companies need to define the extent and likely duration of their supply-chain exposure to areas that are experiencing community transmission.

– Stay close to your customers. Companies that navigate disruptions had better often succeed because they invest in their core customer segments and anticipate their behaviors. Customers’ changing preferences are not likely to go back to pre-outbreak norms.

– Demonstrate purpose. Businesses are only as strong as the communities of which they are a part. Companies need to figure out how to support response efforts.

THE PRESS RELEASE IS STILL A VALUABLE TOOL IN PR

Social media has changed how people communicate around the globe.

Companies in every industry are now using social media as an integral part of their public relations and marketing needs. As social media continues to replace the traditional channels, PR has become synonymous with social media marketing.

Press releases have changed a lot over the years, especially since businesses have realized the importance of online marketing. But to use a press release effectively, there are some strategies:

  • Announcing a new product.
  • Improving brand image.

Because it has become so easy to publish and distribute a press release, companies can easily send out as many press releases as they want.

  • Images help drive interest.

Press releases now include images, videos and other multimedia.

  • Instant world-wide distribution.
  • Expanding public knowledge.
  • Viral possibilities.

An online press release can go viral if people start sharing it over social media networks, thereby creating a buzz that was never possible with traditional press releases.

  • Portability and convenience.
  • Search engine optimization.

HOW TO DEAL WITH CORONAVIRUS PR EFFECTS

Regardless of the type of brand, reacting and preparing for a coronavirus outbreak should follow the rules of a typical public relations crisis.

Here some do’s:

– Let the medical authorities do their thing;

Don’t try to explain how surgical masks work, or determine how healthy one must be in order to fulfill his duties as employee or customer. Stick to the basics, and let your users know you are thinking about their well being.

– Over-communicate;

People want information. Even if it’s information about receiving information. Staying radio silent fuels rumors and doubts.

– Easy navigation;

If you are looking to distribute information, make it easy for people to find. The best place to put urgent policy news is on the homepage of your website. Use bold colors.

– Embrace the consumer;

What needs to be communicated is that the decisions were made in the consumers’ best interests.

– Don’t lie;

Savvy consumers can see right through any sort of forced positivity. Calming messages are a nice thought, but ultimately people just want to know the facts and how they can best protect themselves.