HUMAN DIMENSONS OF PR IN COVID19 TIMES

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On March 11, 2020, the Coronavirus Disease 2019 (COVID-19) officially reached pandemic status.  In times of crisis, you must prepare operationally. At the same time, you must prepare to effectively communicate as well in the most human way as possible. Covid 19 outbreak has first of all a very wide psychological and human impact. It forces masses of […]

HOW BUSINESSES SHOULD RESPOND TO COVID-19

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– Protect your employees. The COVID-19 crisis has been emotionally challenging for many people, changing day-to-day life in unprecedented ways. For companies, business as usual is not an option. – Set up a cross-functional COVID-19 response team. Companies should nominate a direct report of the CEO to lead the effort and should appoint members from […]