YOU NEED A COMMUNICATION RESET EVEN IF YOU DON’T FEEL IT

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If you’re not revising your brand communication strategy these days, something is wrong.There’s no guide for the confluence of events that have changed lives.A reset requires an honest, soul-searching return to basics. Start with foundational questions.– What’s Your Story?Brands that have always had their story straight can move more instinctively as the world ebbs and […]

AVOID MAKING EMPTY STATEMENTS ABOUT DIVERSITY!

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White text on black backgrounds. Black squares down timelines. Email from CEOs. No matter how the statements are delivered, countless brands are taking stands against racism. Are these statements genuine or the result of public pressure? Finding words to respond to social injustice isn’t easy, but there are steps organizations can take. – Check the […]