Advertising creative is the number one factor driving product sales and we all must agree in some with that.
Unfortunately, despite the effort, most campaigns are easily forgettable. Some pros. said 89 percent of ad content on social media is not remembered.
So, what to do?
There are three factors to create content that stays in users’ minds:
– unexpected visuals
– unexpected voices and
– unexpected connections to culture
Many brands work to find digital artists who can create fresh, visual campaigns. Others reach out to influencers for a more realistic connection when talking directly to an audience. Whatever strategy is used, it’s important to remember that social audiences are smart and can detect ingenuity in a flash.