NEW TECH INSTRUMENTS FOR PR PROS

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For me as a PR pro, addressing skill gaps around technology and data has become one of the most important feature of my business in the last 2 years.But what are those new areas?1. AI and machine learning for keyword and content analysis.Content keywords have always mattered for writers of online content, but artificial intelligence […]

5 INSTAGRAM TIPS FOR PUBLIC BODIES.

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Managing social media for a public institution offers unique challenges, boosting engagement without ‘sexy’ content. Consider the following points: 1. Discover and maintain your brand’s voice.  You could feature from time to time the logo, the key visual. 2. Celebrate your organization’s commitments and initiatives. This includes celebrating milestones, the efforts and paying respect for […]

EVENT MANAGEMENT TRENDS FOR 2021

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So, how does 2021 look like in events management universe? Sadly, no one is really sure.Let’s take a look at the event trends I can predict in 2021. SOCIAL DISTANCINGWhile the risk of coronavirus remains real, this will create a trend for smaller events, at which audience sizes are more manageable.HYBRIDHybrid events are likely to […]

PR & COMM. TRENDS IN 2021

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What a year was 2020! In 2021 you should get ready for ethical thinking, non-traditional communicating, fighting fake news, more disruption and more opportunities. – Ethics 2021 will be the year when we should stand up for what we believe in and push the boundaries of our perceived structural limitations. – Search for new ways […]

PR CRISIS ON CYBERSECURITY BREACH

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Many organizations don’t know the ins and outs of disclosure or how to speak about what happened. But it doesn’t have to be that way.It’s our job as comms. to foresee potentially harmful narratives, events, or issues that could hurt the brands we represent. Cybersecurity is one of those issues. Breach threats aren’t going away […]

How to stop the scrolling behaviour for a more and more attention-deficit audience.

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Advertising creative is the number one factor driving product sales and we all must agree in some with that.Unfortunately, despite the effort, most campaigns are easily forgettable. Some pros. said 89 percent of ad content on social media is not remembered. So, what to do?There are three factors to create content that stays in users’ […]

THE MOMENT OF SILENCE

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About 10 y. ago I was playing a game called The Moment of Silence. It was about a society completely connected online. In the end the hero cut all the virtual connections and people start to feel the real human experience. The pandemic has offered the testing of virtual events, meetings, and realities that would […]

IT’S TIME FOR PERSONAL BRANDING!

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Much like people trust McDonald’s to provide a product that’s cheap and filling, your brand is an attempt to get people to associate you with certain qualities. At its core, your brand is your reputation; how people think of you. 2020 – Your Personal Brand is Mostly Digital Brands used to be just for businesses. […]