HOW INTERNAL COMM CAN INSPIRE EMPLOYEES TO VACCINATE

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On the surface, this communication challenge may seem insurmountable. Fake news, toxic social media misinformation, and eroding trust in institutions like government and media appear to be a recipe for a communication disaster.However, corporate communicators have more influence to address the vaccination issue than they may realize. Employees depend on employers for healthcare, as well […]

FOR CLUBHOUSE, ACCESSIBILITY AND AUTHENTICITY ARE THE KEYS

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 Clubhouse! The buzz around audio-based social media platforms is becoming deafening, with competitors rushing to clone their own apps.  Less than a year old, Clubhouse is competing with Twitter Spaces. Facebook also wants a slice.  But is it suitable for branding? Fellow professionals and I are hopping to establish industry connections on the platform, but we […]

NEW TECH INSTRUMENTS FOR PR PROS

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For me as a PR pro, addressing skill gaps around technology and data has become one of the most important feature of my business in the last 2 years.But what are those new areas?1. AI and machine learning for keyword and content analysis.Content keywords have always mattered for writers of online content, but artificial intelligence […]

5 INSTAGRAM TIPS FOR PUBLIC BODIES.

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Managing social media for a public institution offers unique challenges, boosting engagement without ‘sexy’ content. Consider the following points: 1. Discover and maintain your brand’s voice.  You could feature from time to time the logo, the key visual. 2. Celebrate your organization’s commitments and initiatives. This includes celebrating milestones, the efforts and paying respect for […]

EVENT MANAGEMENT TRENDS FOR 2021

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So, how does 2021 look like in events management universe? Sadly, no one is really sure.Let’s take a look at the event trends I can predict in 2021. SOCIAL DISTANCINGWhile the risk of coronavirus remains real, this will create a trend for smaller events, at which audience sizes are more manageable.HYBRIDHybrid events are likely to […]

PR & COMM. TRENDS IN 2021

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What a year was 2020! In 2021 you should get ready for ethical thinking, non-traditional communicating, fighting fake news, more disruption and more opportunities. – Ethics 2021 will be the year when we should stand up for what we believe in and push the boundaries of our perceived structural limitations. – Search for new ways […]

PR CRISIS ON CYBERSECURITY BREACH

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Many organizations don’t know the ins and outs of disclosure or how to speak about what happened. But it doesn’t have to be that way.It’s our job as comms. to foresee potentially harmful narratives, events, or issues that could hurt the brands we represent. Cybersecurity is one of those issues. Breach threats aren’t going away […]