How to stop the scrolling behaviour for a more and more attention-deficit audience.

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Advertising creative is the number one factor driving product sales and we all must agree in some with that.Unfortunately, despite the effort, most campaigns are easily forgettable. Some pros. said 89 percent of ad content on social media is not remembered. So, what to do?There are three factors to create content that stays in users’ […]

THE MOMENT OF SILENCE

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About 10 y. ago I was playing a game called The Moment of Silence. It was about a society completely connected online. In the end the hero cut all the virtual connections and people start to feel the real human experience. The pandemic has offered the testing of virtual events, meetings, and realities that would […]

IT’S TIME FOR PERSONAL BRANDING!

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Much like people trust McDonald’s to provide a product that’s cheap and filling, your brand is an attempt to get people to associate you with certain qualities. At its core, your brand is your reputation; how people think of you. 2020 – Your Personal Brand is Mostly Digital Brands used to be just for businesses. […]

CHOOSE WISELY YOUR BRAND MESSENGER!

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Though it’s important for some messages to come from top leaders, sometimes authenticity requires turning to someone other than your chief executive. There are a variety of factors to consider when putting a spokesperson forward. What is your goal? If your goal is to talk about the organization’s overarching goals, give updates to stakeholders, then […]

SOME FACTS FOR A SUCCESSFUL SEO!

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The SEO strategies are mainly focused on some principles that Google considers cardinal while ranking websites on its Search Engine Results Page. Expertise, Authority, and Trustworthiness. In simple terms, it’s nothing but a few benchmarks that Google uses to assess the quality of websites. Here are some facts, besides the raw technical part behind. 1. […]