The European Court of Human Rights (ECHR) has recently ruled on the elements of the privacy of a person that can be taken into account when it comes to employment in a certain position. The Court held that when the requirements for employment concern aspects of the candidate’s privacy (that is, obtaining privacy information to […]
Every single company that wants to be on the real market understands the potential of social media and is present there. A common mistake is the general idea that the success in the social media is only the presence. The consequence is that they put wrong people to deal with the social media. It’s impossible […]
Nurture campaigns are in fact e-mail campaigns that can be a vital part of any successful inbound marketing strategy. These email initiatives turn potential leads into conversions. This is done through a process of education, awareness and relationship building. Nurture campaigns are all about investing in audiences. In order for marketers to secure a loyal […]
When it comes to content volume strategy, each brand seems to have its own approach. The content environment has changed, and also the approaches that marketers use to make content volume. One of the biggest challenges is thinking beyond the binary construct of quality versus quantity. Many marketers think of this debate in terms of […]
It’s a major change in the work of a Social Media channel and I am not sure if Facebook itself won’t proceed in the same way. A very powerful instrument for the influencers and for the ordinary user, the number of likes and reactions give the satisfaction or the frustration very similar to the real […]
A new study found fewer people are engaging with influencer posts. The analytics firm InfluencerDB recently found that the rate for non-sponsored posts fell to just under 2 percent during the first quarter of 2019 from 4.5 percent three years earlier, while sponsored posts are now at just over 2% from 4%. InfluencerDB believes the […]
Trump Can’t Block Critics From His Twitter Account, Appeals Court Rules! Even if this court decision applies only in USA, this news can bring similar decisions around the world. Because Mr. Trump uses Twitter to conduct government business, he cannot exclude some Americans from reading his posts — and engaging in conversations in the replies […]
A new study from Harvard reveals that open-plan offices decrease rather than increase face-to-face collaboration. Over the decades, a lot of really stupid management fads have come and gone (Six Sigma, Stack Ranking, etc) But open plan offices are worse. Much worse. Why? When employees move from a traditional office to an open plan office, […]
I really hope we’ll finally integrate the PR in marketing.
The day of June 18, 2019 may be historical. Facebook, if everything is working right, will control everything that life is about its users. Plus important changes in Digital PR.