FOR CLUBHOUSE, ACCESSIBILITY AND AUTHENTICITY ARE THE KEYS

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 Clubhouse! The buzz around audio-based social media platforms is becoming deafening, with competitors rushing to clone their own apps.  Less than a year old, Clubhouse is competing with Twitter Spaces. Facebook also wants a slice.  But is it suitable for branding? Fellow professionals and I are hopping to establish industry connections on the platform, but we […]

NEW TECH INSTRUMENTS FOR PR PROS

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For me as a PR pro, addressing skill gaps around technology and data has become one of the most important feature of my business in the last 2 years.But what are those new areas?1. AI and machine learning for keyword and content analysis.Content keywords have always mattered for writers of online content, but artificial intelligence […]