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AVOID MAKING EMPTY STATEMENTS ABOUT DIVERSITY!

White text on black backgrounds. Black squares down timelines. Email from CEOs. No matter how the statements are delivered, countless brands are taking stands against racism. Are these statements genuine or the result of public pressure? Finding words to respond to social injustice isn’t easy, but there are steps organizations can take.

– Check the surroundings

It’s not enough to check the pulse of what’s occurring. Take time to look around. What’s the composition of your staff? Who are your customers? Have you considered the real emotions they have or are you making decisions because the wave?

– Look at your actions before you SPREAD your words

There’s nothing worse than a statement without action. Or better yet, a statement that contradicts years of inaction.

– Say it!

When crafting a message, aside from editing grammar, paying attention to word choice is vital to ensuring that what we mean to convey is what the reader perceives. Perception is—as we know—reality.

Let’s be sensitive, honest and, more important, say something real.

Let’s Lose The Language Of War!

The temptation for journalists and politicians alike to characterize COVID-19 in terms of national conflict seems almost irresistible.

For everybody else, living with the practical challenges of arranging home-schooling around home-working, anxiety for loved ones, financial worries and the rest, this kind of escalation in rhetoric is far from helpful.

Of course, there is no comparison between what is happening now and the scale of bloodshed and suffering during an armed conflict. But on an individual level, the loss of life is felt just as deeply, the fear is just as acute, and the sense of dislocation and uncertainty about the future, global in scale and unprecedented in most of our lifetimes, reaches in vain for its analogue outside of war.

This is perhaps why, despite the challenges, many people are welcoming a new sense of community and connection with their neighbors.

There is an understandable appetite among many for “things to get back to normal,” but it’s worth remembering that there was much about what used to be “normal” that we shouldn’t be too eager to welcome back.

MAKE A STRONG SOCIAL MEDIA POLICY DURING THE PANDEMIC!

With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online.

Here are some tips and considerations that can prevent sticky situations later on:

1. Create a code of conduct for your page.

2. Have a clear outline of what to post. Determine a clear outline of what can and cannot be posted before you begin, such as images below a certain quality or color, or if you can post graphics and where to source them from.

3. Engage followers with dialogue.

4. Respond to everything, as much as you can. Show your consumers there’s someone on the other side of the screen reading and engaging with them by responding to their comments, especially if they’re expressing frustrations about finding it difficult to reach you through your other lines of communication.

5. Move conversations off the feed into the messages.

6. Invest in social media monitoring. Social media monitoring platforms provide insight into conversations taking place regarding your brand, giving you the opportunity to see consumer opinions.

HOSPITALITY INDUSTRY SHOULD SHIFTS COMMUNICATIONS TO ASSURE THE CONSUMER

Travel holds a special place in the lives of many people. Whether escaping from the everyday to find relaxation on a beach, exploring new cultures, visiting loved ones or even traveling for business, we as a society embrace the freedom to travel.

Instead of the typical, “here’s why you should visit here/stay here” messaging, brands are focusing on spreading the word about programs designed to help others. There are hotels that housed and fed doctors, working directly with hospitals.

Another messaging strategy includes engaging with consumers within their own homes. Some world branded restaurants and hotels shared special foods recipes with the public via media.

I think, right now, most brands who are planning for recovery should put in place programs to restore confidence in safety.

The travel industry will adapt and recover. It’s a very versatile business. No two situations are ever the same, but being transparent to educate people about the facts and accurate information is always a win.

POST-COVID-19 DIGITAL PR STRATEGY

Yes, there will be a post-Covid19 time!

And we should be prepared in the Digital PR.

– Stop scheduling social media content, or do so a few days in advance only.

– Consider content strategy on a day-by-day basis to work better as this moment is fluid. We don’t know what is going to happen or what the next day may bring. While we can and should plan for what we think will happen and the content we assume people may want, reality is that things will continue to change instantly.

– It’s not the time to go dark on social media or freeze ad spending. Instead, consider how to be meaningful and memorable to retain, grow and expand followers and customers tomorrow.

– Expect parts of the country to open and relax restrictions at different rates. For communicators, this means thinking and acting hyper locally when it comes to digital advertising and promotion.

– People are relying on digital tools and platforms to communicate and stay connected. Creativity, relevance and messaging are more critical at this moment. Those who fail to change will be left behind.

EARLY LESSONS FROM THE CORONAVIRUS

There at lfew things that make this crisis very different from previous ones.

1. The first is that, unlike the 2008-2009 financial crisis, the coronavirus will force the return of big government.

2. The second is that the coronavirus provides one more demonstration of the mystique of borders, and will help reassert the role of the nation state within the European Union.

3. The lesson of the coronavirus relates to trust in expertise. Most people are very open to trusting experts and heeding the science when their own lives are at stake.

4. Unfortunately, the coronavirus could increase the appeal of the big data authoritarianism.

5. The fifth lesson concerns crisis management. To contain the pandemic, people should panic – and they should drastically change their way of living.

6. Covid crisis will have a strong impact on intergenerational dynamics.

7. At a certain point, governments will be forced to choose between containing the spread of the pandemic at the cost of destroying the economy or tolerating a higher human cost to save the economy.

RETHINK YOUR PR STRATEGY FOR THE COVID-19 OUTBREAK

With headlines about the coronavirus dominating the news, it’s challenging to develop marketing and PR plans. However, there are still things that savvy PR pros can do.

1. Think critically about how to tell your story.

Before you hit “send” on any marketing emails that reference COVID-19, think about whether you could be seen to be profiting from a catastrophe.

If you’re not sure if you’re capitalizing on someone else’s misfortune, you probably are.

 2. Know the news cycle.

If your news doesn’t fit in the first wave of coverage, you might be able to place your solution with a follow-up piece.

3. Focus on the fundamentals.

If you’re delaying any major campaign, that doesn’t mean that you have to be entirely sleepy.

In this current climate, does your messaging still stack up? If not, then a messaging revamp exercise could be in order.

 4. Look to the long-term.

Building a brand’s visibility, thought leadership, market competitiveness and reputation requires dedication and perseverance.

Now might be as good of a time as any to build your brand’s story.

WILL THE CORONAVIRUS CRISIS HAVE A LASTING IMPACT ON CSR AS WE KNOW IT?

I like to believe that it will. The impact of the coronavirus has had profound ramifications for society – from public health to economic security to the daily lives and routines of every single individual and family unit. CSR and communications professionals have an opportunity to show business can truly make an impact and not just adopt CSR as another ‘marketing tactic.’

Perspective 1: CSR and consumers Most of out costumers are not buying anymore a lot of products and services, but a company should show that the past consumers are still important and it’s time to give back some of the benefits they had.

Perspective 2: CSR and employees With Gen Y and millennials making up more of the modern workforce, it is time to pay attention to what they think is important. These generations are expecting their employer to be involved in fighting somehow with the effects of the pandemic.

Perspective 3: CSR and community CSR is also about being conscientious, aware of the way you interact with your stakeholders. Greater than any strategy, CSR can now give a business a competitive advantage who will be very useful after the pandemic.

GOVERNAMENTAL COMM. IN PANDEMY

That period it’s not at all easy for officials who are trying to lead despite the inherent difficulties of a rapidly changing situation fraught with unknowns.

But the natural inclination of politicians to communicate aspirationally is coming into conflict with that of scientists, who communicate in terms of what we know and what we don’t know. As we’ve seen, that’s played out in the form of mixed messages, resulting in confusion and dangerous behavior.

Any governmental communication should be asked these questions. If the answers are satisfactory, that could be paramount in the next weeks.

– Was the public involved as a partner and did the messages inform, dispel misinformation and allay fears and concerns as much as possible?

– Did the person delivering the message appreciate the public’s specific concerns?

– Did the person providing the message appear to be honest and open?

– Were those providing key, credible messages to the public, working together?

FOOD DELIVERY SERVICES IN COVID-19 OUTBREAK

food delivery to home, online mobile application, order on internet

We face challenging times with sharp shifting in behaviors and services. These times when almost every restaurant closed by the outbreak tries to go on delivery, the competition is fierce. Here are some comm. tips for the new comers in the food delivery business.

1. Train your staff for the best customer service:

Ensure that each of your staff experiences the necessary training that goes into the making. 

2. Guaranteeing effective communication between staff members 

Communication between the delivery staff and kitchen staff is essential for the smooth delivery of the food.

3. Accurate wait timings 

Using a restaurant management system can reduce order processing time.

4. Making online menus

An easy to understand menu is far better than modifying it with over designing.

5. Managing online customers complaints and concerns

The issue of any client needs to be dealt with very seriously.

6. Improving customer service

Giving great service to customers is very mandatory.

7. Proper communication between restaurant and customers

A lot of restaurant delivery orders are got late not only because the preparation, but also because of the prolonged delivery time.