AVOID MAKING EMPTY STATEMENTS ABOUT DIVERSITY!

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White text on black backgrounds. Black squares down timelines. Email from CEOs. No matter how the statements are delivered, countless brands are taking stands against racism. Are these statements genuine or the result of public pressure? Finding words to respond to social injustice isn’t easy, but there are steps organizations can take. – Check the […]

HUMAN DIMENSONS OF PR IN COVID19 TIMES

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On March 11, 2020, the Coronavirus Disease 2019 (COVID-19) officially reached pandemic status.  In times of crisis, you must prepare operationally. At the same time, you must prepare to effectively communicate as well in the most human way as possible. Covid 19 outbreak has first of all a very wide psychological and human impact. It forces masses of […]

NURTURE CAMPAIGNS – A VERY GOOD WAY TO ENGAGE WITH YOUR CUSTOMERS/ AUDIENCE

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Nurture campaigns are in fact e-mail campaigns that can be a vital part of any successful inbound marketing strategy. These email initiatives turn potential leads into conversions. This is done through a process of education, awareness and relationship building. Nurture campaigns are all about investing in audiences. In order for marketers to secure a loyal […]

IT’S OFFICIAL: OPEN-PLAN OFFICES ARE NOW THE DUMBEST MANAGEMENT FAD OF ALL TIME

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A new study from Harvard reveals that open-plan offices decrease rather than increase face-to-face collaboration. Over the decades, a lot of really stupid management fads have come and gone (Six Sigma, Stack Ranking, etc) But open plan offices are worse. Much worse. Why? When employees move from a traditional office to an open plan office, […]