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Arhivă etichetă crisiscommunication

HOSPITALITY INDUSTRY SHOULD SHIFTS COMMUNICATIONS TO ASSURE THE CONSUMER

Travel holds a special place in the lives of many people. Whether escaping from the everyday to find relaxation on a beach, exploring new cultures, visiting loved ones or even traveling for business, we as a society embrace the freedom to travel.

Instead of the typical, “here’s why you should visit here/stay here” messaging, brands are focusing on spreading the word about programs designed to help others. There are hotels that housed and fed doctors, working directly with hospitals.

Another messaging strategy includes engaging with consumers within their own homes. Some world branded restaurants and hotels shared special foods recipes with the public via media.

I think, right now, most brands who are planning for recovery should put in place programs to restore confidence in safety.

The travel industry will adapt and recover. It’s a very versatile business. No two situations are ever the same, but being transparent to educate people about the facts and accurate information is always a win.

EARLY LESSONS FROM THE CORONAVIRUS

There at lfew things that make this crisis very different from previous ones.

1. The first is that, unlike the 2008-2009 financial crisis, the coronavirus will force the return of big government.

2. The second is that the coronavirus provides one more demonstration of the mystique of borders, and will help reassert the role of the nation state within the European Union.

3. The lesson of the coronavirus relates to trust in expertise. Most people are very open to trusting experts and heeding the science when their own lives are at stake.

4. Unfortunately, the coronavirus could increase the appeal of the big data authoritarianism.

5. The fifth lesson concerns crisis management. To contain the pandemic, people should panic – and they should drastically change their way of living.

6. Covid crisis will have a strong impact on intergenerational dynamics.

7. At a certain point, governments will be forced to choose between containing the spread of the pandemic at the cost of destroying the economy or tolerating a higher human cost to save the economy.