The SEO strategies are mainly focused on some principles that Google considers cardinal while ranking websites on its Search Engine Results Page. Expertise, Authority, and Trustworthiness. In simple terms, it’s nothing but a few benchmarks that Google uses to assess the quality of websites. Here are some facts, besides the raw technical part behind. 1. […]
With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Here are some tips and considerations that can prevent sticky situations later on: 1. Create a code of conduct for your page. 2. Have a clear outline of what to post. […]
Yes, there will be a post-Covid19 time! And we should be prepared in the Digital PR. – Stop scheduling social media content, or do so a few days in advance only. – Consider content strategy on a day-by-day basis to work better as this moment is fluid. We don’t know what is going to happen […]
Regardless of the type of brand, reacting and preparing for a coronavirus outbreak should follow the rules of a typical public relations crisis. Here some do’s: – Let the medical authorities do their thing; Don’t try to explain how surgical masks work, or determine how healthy one must be in order to fulfill his duties […]
The last Super Bowl in US has brought a very interesting premiere. FOX TV the broadcaster of the match has optimized the screen for the mobile users to take photos of the match for sharing in the social media. Nice move! This can be used in other situations in order to have visibility as a […]
– Use public feeds to increase reach Use public feeds to build brand awareness and promote discovery with broad audiences. Don’t rely on organic social alone—lean on social advertising and influencer marketing to increase your reach. – Offer value in private channels People go to private channels to escape noisy and impersonal public feeds. Have a […]
A new campaign or client can excite you. Regardless, you need to perform well, generate media coverage and the many other things PR pros do. But what do you do if there’s zero direction, content or potential stories? Start asking some questions. 1. Have you hired staff recently? People naturally are interested in who works […]
While some communicators have the benefit of focusing solely on social, the majority of us must take a mar-comm approach for our organizations, merging public relations with social media management. I must clear up the lack of understanding as to how the media works—everyone seems to be winging it. A basic understanding of journalists’ priorities […]
The firehose propaganda is a technique in which a large number of messages are broadcast rapidly, repetitively, and continuously over multiple channels (such as news and social media) without regard for truth or consistency. We are not speaking about propaganda in digital PR or in marketing and certainly not about lies and fake info. However, […]
A mix of traditional PR and online tactics, digital PR can be a hugely valuable part of a marketer’s strategy. A. Clear Goals One of the primary difference between digital PR and traditional PR is that digital tends to be much easier to measure. In digital PR, we can monitor effectiveness through: 1. Links 2. […]