What a year was 2020! In 2021 you should get ready for ethical thinking, non-traditional communicating, fighting fake news, more disruption and more opportunities. – Ethics 2021 will be the year when we should stand up for what we believe in and push the boundaries of our perceived structural limitations. – Search for new ways […]
Advertising creative is the number one factor driving product sales and we all must agree in some with that.Unfortunately, despite the effort, most campaigns are easily forgettable. Some pros. said 89 percent of ad content on social media is not remembered. So, what to do?There are three factors to create content that stays in users’ […]
There’s no doubt that the COVID-19 pandemic has added to small business challenges around the world, regardless of size, location, or funding. Here are some facts: 1. Website – Your Online Shop for your main target audience to visit The 1st milestone is to set your website right for your target audience which includes technology to […]
About 10 y. ago I was playing a game called The Moment of Silence. It was about a society completely connected online. In the end the hero cut all the virtual connections and people start to feel the real human experience. The pandemic has offered the testing of virtual events, meetings, and realities that would […]
Much like people trust McDonald’s to provide a product that’s cheap and filling, your brand is an attempt to get people to associate you with certain qualities. At its core, your brand is your reputation; how people think of you. 2020 – Your Personal Brand is Mostly Digital Brands used to be just for businesses. […]
The SEO strategies are mainly focused on some principles that Google considers cardinal while ranking websites on its Search Engine Results Page. Expertise, Authority, and Trustworthiness. In simple terms, it’s nothing but a few benchmarks that Google uses to assess the quality of websites. Here are some facts, besides the raw technical part behind. 1. […]
With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Here are some tips and considerations that can prevent sticky situations later on: 1. Create a code of conduct for your page. 2. Have a clear outline of what to post. […]
Yes, there will be a post-Covid19 time! And we should be prepared in the Digital PR. – Stop scheduling social media content, or do so a few days in advance only. – Consider content strategy on a day-by-day basis to work better as this moment is fluid. We don’t know what is going to happen […]
Regardless of the type of brand, reacting and preparing for a coronavirus outbreak should follow the rules of a typical public relations crisis. Here some do’s: – Let the medical authorities do their thing; Don’t try to explain how surgical masks work, or determine how healthy one must be in order to fulfill his duties […]
The last Super Bowl in US has brought a very interesting premiere. FOX TV the broadcaster of the match has optimized the screen for the mobile users to take photos of the match for sharing in the social media. Nice move! This can be used in other situations in order to have visibility as a […]