SOME FACTS FOR A SUCCESSFUL SEO!

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The SEO strategies are mainly focused on some principles that Google considers cardinal while ranking websites on its Search Engine Results Page. Expertise, Authority, and Trustworthiness. In simple terms, it’s nothing but a few benchmarks that Google uses to assess the quality of websites. Here are some facts, besides the raw technical part behind. 1. […]

WHAT TO DO IN 2020 ON DIGITALPR.

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– Use public feeds to increase reach Use public feeds to build brand awareness and promote discovery with broad audiences. Don’t rely on organic social alone—lean on social advertising and influencer marketing to increase your reach. – Offer value in private channels People go to private channels to escape noisy and impersonal public feeds. Have a […]

CAN A BAD PROPAGANDA TECHNIQUE BE USED IN MARKETING STRATEGY? THE FIREHOSING CASE.

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The firehose propaganda is a technique in which a large number of messages are broadcast rapidly, repetitively, and continuously over multiple channels (such as news and social media) without regard for truth or consistency. We are not speaking about propaganda in digital PR or in marketing and certainly not about lies and fake info. However, […]