IMPORTANT FACTS ABOUT DIGITAL PR CAMPAIGNS

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It’s vital to shift from the traditional model of push-based communications to one that is focused on telling compelling short-form stories designed to help better connect with and engage audiences. Consider that today’s end-user increasingly lives in a 24/7 on-demand online world in which they are exposed to thousands of brands and marketing messages daily. […]

NURTURE CAMPAIGNS – A VERY GOOD WAY TO ENGAGE WITH YOUR CUSTOMERS/ AUDIENCE

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Nurture campaigns are in fact e-mail campaigns that can be a vital part of any successful inbound marketing strategy. These email initiatives turn potential leads into conversions. This is done through a process of education, awareness and relationship building. Nurture campaigns are all about investing in audiences. In order for marketers to secure a loyal […]

ARE INFLUENCERS LOSING THEIR INFLUENCE?

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A new study found fewer people are engaging with influencer posts. The analytics firm InfluencerDB recently found that the rate for non-sponsored posts fell to just under 2 percent during the first quarter of 2019 from 4.5 percent three years earlier, while sponsored posts are now at just over 2% from 4%. InfluencerDB believes the […]