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  • gabriel.garban@prtherapy.eu

Arhivă etichetă mediarelations


A new campaign or client can excite you.

Regardless, you need to perform well, generate media coverage and the many other things PR pros do. But what do you do if there’s zero direction, content or potential stories?

Start asking some questions.

1. Have you hired staff recently?

People naturally are interested in who works where.

2. Have you won contracts recently?

Readers in some publications want to know what businesses and suppliers work with one another.

3. Are you planning to launch any services?

This indicates there must be a clear gap in the market to be filled.

4. What are your expansion and growth plans?

Local media love these kinds of stories. A good angle to pursue is whether or not this means new jobs will come to town.

5. Do you have any interesting data to share?

Find out if staff has sales data or reports they can share. Data journalism is becoming a more popular.

6. Do you have staff willing to put their name forward for PR efforts?

Ask whether there are specialists willing to go on the circuit. Make diversity an imperative in your choice of spokespeople and subject matter experts.


While some communicators have the benefit of focusing solely on social, the majority of us must take a mar-comm approach for our organizations, merging public relations with social media management.
I must clear up the lack of understanding as to how the media works—everyone seems to be winging it. A basic understanding of journalists’ priorities would serve our professional communities and help educate the newest entrants of this industry.
A simple approach to improving press releases and pitches is the following: be SMART.
S: Strategic Stories that are well planned and developed.
M: Meaningful to the recipient (not your boss!).
A: Accurate (in facts and newsworthiness), distributed to media lists that are…
R: Relevant.
T: Targeted.
Email and social media have provided a zillion corners to cut. As a mental exercise, avoid leaning on your digital laurels for once and pretend that you are going to call someone—interrupting their day—and have 10 seconds to make your pitch. That was in the old times, but still a good memento to think.