HUMAN DIMENSONS OF PR IN COVID19 TIMES

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On March 11, 2020, the Coronavirus Disease 2019 (COVID-19) officially reached pandemic status.  In times of crisis, you must prepare operationally. At the same time, you must prepare to effectively communicate as well in the most human way as possible. Covid 19 outbreak has first of all a very wide psychological and human impact. It forces masses of […]

NURTURE CAMPAIGNS – A VERY GOOD WAY TO ENGAGE WITH YOUR CUSTOMERS/ AUDIENCE

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Nurture campaigns are in fact e-mail campaigns that can be a vital part of any successful inbound marketing strategy. These email initiatives turn potential leads into conversions. This is done through a process of education, awareness and relationship building. Nurture campaigns are all about investing in audiences. In order for marketers to secure a loyal […]