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AVOID MAKING EMPTY STATEMENTS ABOUT DIVERSITY!

White text on black backgrounds. Black squares down timelines. Email from CEOs. No matter how the statements are delivered, countless brands are taking stands against racism. Are these statements genuine or the result of public pressure? Finding words to respond to social injustice isn’t easy, but there are steps organizations can take.

– Check the surroundings

It’s not enough to check the pulse of what’s occurring. Take time to look around. What’s the composition of your staff? Who are your customers? Have you considered the real emotions they have or are you making decisions because the wave?

– Look at your actions before you SPREAD your words

There’s nothing worse than a statement without action. Or better yet, a statement that contradicts years of inaction.

– Say it!

When crafting a message, aside from editing grammar, paying attention to word choice is vital to ensuring that what we mean to convey is what the reader perceives. Perception is—as we know—reality.

Let’s be sensitive, honest and, more important, say something real.

MAKE A STRONG SOCIAL MEDIA POLICY DURING THE PANDEMIC!

With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online.

Here are some tips and considerations that can prevent sticky situations later on:

1. Create a code of conduct for your page.

2. Have a clear outline of what to post. Determine a clear outline of what can and cannot be posted before you begin, such as images below a certain quality or color, or if you can post graphics and where to source them from.

3. Engage followers with dialogue.

4. Respond to everything, as much as you can. Show your consumers there’s someone on the other side of the screen reading and engaging with them by responding to their comments, especially if they’re expressing frustrations about finding it difficult to reach you through your other lines of communication.

5. Move conversations off the feed into the messages.

6. Invest in social media monitoring. Social media monitoring platforms provide insight into conversations taking place regarding your brand, giving you the opportunity to see consumer opinions.

HOSPITALITY INDUSTRY SHOULD SHIFTS COMMUNICATIONS TO ASSURE THE CONSUMER

Travel holds a special place in the lives of many people. Whether escaping from the everyday to find relaxation on a beach, exploring new cultures, visiting loved ones or even traveling for business, we as a society embrace the freedom to travel.

Instead of the typical, “here’s why you should visit here/stay here” messaging, brands are focusing on spreading the word about programs designed to help others. There are hotels that housed and fed doctors, working directly with hospitals.

Another messaging strategy includes engaging with consumers within their own homes. Some world branded restaurants and hotels shared special foods recipes with the public via media.

I think, right now, most brands who are planning for recovery should put in place programs to restore confidence in safety.

The travel industry will adapt and recover. It’s a very versatile business. No two situations are ever the same, but being transparent to educate people about the facts and accurate information is always a win.

POST-COVID-19 DIGITAL PR STRATEGY

Yes, there will be a post-Covid19 time!

And we should be prepared in the Digital PR.

– Stop scheduling social media content, or do so a few days in advance only.

– Consider content strategy on a day-by-day basis to work better as this moment is fluid. We don’t know what is going to happen or what the next day may bring. While we can and should plan for what we think will happen and the content we assume people may want, reality is that things will continue to change instantly.

– It’s not the time to go dark on social media or freeze ad spending. Instead, consider how to be meaningful and memorable to retain, grow and expand followers and customers tomorrow.

– Expect parts of the country to open and relax restrictions at different rates. For communicators, this means thinking and acting hyper locally when it comes to digital advertising and promotion.

– People are relying on digital tools and platforms to communicate and stay connected. Creativity, relevance and messaging are more critical at this moment. Those who fail to change will be left behind.

EARLY LESSONS FROM THE CORONAVIRUS

There at lfew things that make this crisis very different from previous ones.

1. The first is that, unlike the 2008-2009 financial crisis, the coronavirus will force the return of big government.

2. The second is that the coronavirus provides one more demonstration of the mystique of borders, and will help reassert the role of the nation state within the European Union.

3. The lesson of the coronavirus relates to trust in expertise. Most people are very open to trusting experts and heeding the science when their own lives are at stake.

4. Unfortunately, the coronavirus could increase the appeal of the big data authoritarianism.

5. The fifth lesson concerns crisis management. To contain the pandemic, people should panic – and they should drastically change their way of living.

6. Covid crisis will have a strong impact on intergenerational dynamics.

7. At a certain point, governments will be forced to choose between containing the spread of the pandemic at the cost of destroying the economy or tolerating a higher human cost to save the economy.

WILL THE CORONAVIRUS CRISIS HAVE A LASTING IMPACT ON CSR AS WE KNOW IT?

I like to believe that it will. The impact of the coronavirus has had profound ramifications for society – from public health to economic security to the daily lives and routines of every single individual and family unit. CSR and communications professionals have an opportunity to show business can truly make an impact and not just adopt CSR as another ‘marketing tactic.’

Perspective 1: CSR and consumers Most of out costumers are not buying anymore a lot of products and services, but a company should show that the past consumers are still important and it’s time to give back some of the benefits they had.

Perspective 2: CSR and employees With Gen Y and millennials making up more of the modern workforce, it is time to pay attention to what they think is important. These generations are expecting their employer to be involved in fighting somehow with the effects of the pandemic.

Perspective 3: CSR and community CSR is also about being conscientious, aware of the way you interact with your stakeholders. Greater than any strategy, CSR can now give a business a competitive advantage who will be very useful after the pandemic.

FOOD DELIVERY SERVICES IN COVID-19 OUTBREAK

food delivery to home, online mobile application, order on internet

We face challenging times with sharp shifting in behaviors and services. These times when almost every restaurant closed by the outbreak tries to go on delivery, the competition is fierce. Here are some comm. tips for the new comers in the food delivery business.

1. Train your staff for the best customer service:

Ensure that each of your staff experiences the necessary training that goes into the making. 

2. Guaranteeing effective communication between staff members 

Communication between the delivery staff and kitchen staff is essential for the smooth delivery of the food.

3. Accurate wait timings 

Using a restaurant management system can reduce order processing time.

4. Making online menus

An easy to understand menu is far better than modifying it with over designing.

5. Managing online customers complaints and concerns

The issue of any client needs to be dealt with very seriously.

6. Improving customer service

Giving great service to customers is very mandatory.

7. Proper communication between restaurant and customers

A lot of restaurant delivery orders are got late not only because the preparation, but also because of the prolonged delivery time.

HOW BUSINESSES SHOULD RESPOND TO COVID-19

– Protect your employees. The COVID-19 crisis has been emotionally challenging for many people, changing day-to-day life in unprecedented ways. For companies, business as usual is not an option.

– Set up a cross-functional COVID-19 response team. Companies should nominate a direct report of the CEO to lead the effort and should appoint members from every function and discipline to assist.

– Ensure that liquidity is sufficient to weather the storm. Businesses need to define scenarios tailored to the company’s context.

– Stabilize the supply chain. Companies need to define the extent and likely duration of their supply-chain exposure to areas that are experiencing community transmission.

– Stay close to your customers. Companies that navigate disruptions had better often succeed because they invest in their core customer segments and anticipate their behaviors. Customers’ changing preferences are not likely to go back to pre-outbreak norms.

– Demonstrate purpose. Businesses are only as strong as the communities of which they are a part. Companies need to figure out how to support response efforts.

THE PRESS RELEASE IS STILL A VALUABLE TOOL IN PR

Social media has changed how people communicate around the globe.

Companies in every industry are now using social media as an integral part of their public relations and marketing needs. As social media continues to replace the traditional channels, PR has become synonymous with social media marketing.

Press releases have changed a lot over the years, especially since businesses have realized the importance of online marketing. But to use a press release effectively, there are some strategies:

  • Announcing a new product.
  • Improving brand image.

Because it has become so easy to publish and distribute a press release, companies can easily send out as many press releases as they want.

  • Images help drive interest.

Press releases now include images, videos and other multimedia.

  • Instant world-wide distribution.
  • Expanding public knowledge.
  • Viral possibilities.

An online press release can go viral if people start sharing it over social media networks, thereby creating a buzz that was never possible with traditional press releases.

  • Portability and convenience.
  • Search engine optimization.

HOW TO DEAL WITH CORONAVIRUS PR EFFECTS

Regardless of the type of brand, reacting and preparing for a coronavirus outbreak should follow the rules of a typical public relations crisis.

Here some do’s:

– Let the medical authorities do their thing;

Don’t try to explain how surgical masks work, or determine how healthy one must be in order to fulfill his duties as employee or customer. Stick to the basics, and let your users know you are thinking about their well being.

– Over-communicate;

People want information. Even if it’s information about receiving information. Staying radio silent fuels rumors and doubts.

– Easy navigation;

If you are looking to distribute information, make it easy for people to find. The best place to put urgent policy news is on the homepage of your website. Use bold colors.

– Embrace the consumer;

What needs to be communicated is that the decisions were made in the consumers’ best interests.

– Don’t lie;

Savvy consumers can see right through any sort of forced positivity. Calming messages are a nice thought, but ultimately people just want to know the facts and how they can best protect themselves.