PR’S DUTY IS TO PARTNER WITH THE PRESS

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Similar to many parts of PR, the relationship between media members and communicators is constantly evolving. Moreover, this relationship is crucial to the industry — PR needs media members more than they need us. To contextualize why it’s the PR pro’s duty to proactively equip media members with fitting, fleshed-out, valuable stories, we need merely […]

NEW TECH INSTRUMENTS FOR PR PROS

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For me as a PR pro, addressing skill gaps around technology and data has become one of the most important feature of my business in the last 2 years.But what are those new areas?1. AI and machine learning for keyword and content analysis.Content keywords have always mattered for writers of online content, but artificial intelligence […]

EVENT MANAGEMENT TRENDS FOR 2021

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So, how does 2021 look like in events management universe? Sadly, no one is really sure.Let’s take a look at the event trends I can predict in 2021. SOCIAL DISTANCINGWhile the risk of coronavirus remains real, this will create a trend for smaller events, at which audience sizes are more manageable.HYBRIDHybrid events are likely to […]

PR & COMM. TRENDS IN 2021

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What a year was 2020! In 2021 you should get ready for ethical thinking, non-traditional communicating, fighting fake news, more disruption and more opportunities. – Ethics 2021 will be the year when we should stand up for what we believe in and push the boundaries of our perceived structural limitations. – Search for new ways […]

YOU NEED A COMMUNICATION RESET EVEN IF YOU DON’T FEEL IT

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If you’re not revising your brand communication strategy these days, something is wrong.There’s no guide for the confluence of events that have changed lives.A reset requires an honest, soul-searching return to basics. Start with foundational questions.– What’s Your Story?Brands that have always had their story straight can move more instinctively as the world ebbs and […]