Advertising creative is the number one factor driving product sales and we all must agree in some with that.Unfortunately, despite the effort, most campaigns are easily forgettable. Some pros. said 89 percent of ad content on social media is not remembered. So, what to do?There are three factors to create content that stays in users’ […]
Much like people trust McDonald’s to provide a product that’s cheap and filling, your brand is an attempt to get people to associate you with certain qualities. At its core, your brand is your reputation; how people think of you. 2020 – Your Personal Brand is Mostly Digital Brands used to be just for businesses. […]
The company is newly testing a feature that will allow Instagram users to see more Stories at once, both on the home screen and in a new Stories-only experience. In the test, users will initially see two rows of Stories instead of one at the top of the screen when they first open the Instagram […]
PR and social media management make for a dynamic couple. In a world with access to endless information and instant publication of disputes and occurrences, a social media manager becomes essential to cope with a restless public.It’s not a surprise that a pandemic and social unrest have pushed many in digital media to the brink […]
With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Here are some tips and considerations that can prevent sticky situations later on: 1. Create a code of conduct for your page. 2. Have a clear outline of what to post. […]
The last Super Bowl in US has brought a very interesting premiere. FOX TV the broadcaster of the match has optimized the screen for the mobile users to take photos of the match for sharing in the social media. Nice move! This can be used in other situations in order to have visibility as a […]
It was the most installed app in 2019, and now has 800 million monthly active users who are spending time consuming short videos. So the question is: Will the hype last? According to stats the number of people quitting TikTok is just as noteworthy as the number of people signing up. TikTok can be a […]
– Use public feeds to increase reach Use public feeds to build brand awareness and promote discovery with broad audiences. Don’t rely on organic social alone—lean on social advertising and influencer marketing to increase your reach. – Offer value in private channels People go to private channels to escape noisy and impersonal public feeds. Have a […]
As the new year starts and content planning begins in earnest, marketers should be on the lookout for the next big moments in social. Here you have four of the biggest game-changers, according to the Hootsuite: 1. Companies will balance public and personalized messages. Brands will continue to invest in both personalized and public messaging, […]
Instagram is a force to be reckoned with. Since it debuted back in 2010, the platform has steadily grown into one of the biggest social networks ever. It reached 1 billion active monthly users in 2018. (TechCrunch). Key figures 2019: – Video posts receive more than 2x more comments than other types of posts. – […]