With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online.
Here are some tips and considerations that can prevent sticky situations later on:
1. Create a code of conduct for your page.
2. Have a clear outline of what to post. Determine a clear outline of what can and cannot be posted before you begin, such as images below a certain quality or color, or if you can post graphics and where to source them from.
3. Engage followers with dialogue.
4. Respond to everything, as much as you can. Show your consumers there’s someone on the other side of the screen reading and engaging with them by responding to their comments, especially if they’re expressing frustrations about finding it difficult to reach you through your other lines of communication.
5. Move conversations off the feed into the messages.
6. Invest in social media monitoring. Social media monitoring platforms provide insight into conversations taking place regarding your brand, giving you the opportunity to see consumer opinions.
The last Super Bowl in US has brought a very interesting premiere. FOX TV the broadcaster of the match has optimized the screen for the mobile users to take photos of the match for sharing in the social media. Nice move! This can be used in other situations in order to have visibility as a brand.
It was the most installed app in 2019, and now has 800 million monthly active users who are spending time consuming short videos.
So the question is: Will the hype last?
According to stats the number of people quitting TikTok is just as noteworthy as the number of people signing up.
TikTok can be a great way for innovative brands to reach a very specific demographic (69% of users are 16-24 years old). And with Gen Z at full command, TikTok can be an invaluable source of insight into the tastes and motivations of the next generation on social.
What to do in 2020?
1. Keep an eye on TikTok—for now
If Gen Z isn’t your target audience you’re better off investing your time and resources elsewhere in 2020. Smart pros. should always keep a close eye on new and emerging networks.
2. Use new video formats to build community
Video is still top performing content format on social media.
3. Experiment on other growing niche platforms
TikTok may not be the right fit for every brand, but marketers should think about diversifying their audience targeting beyond the major social platforms. Pinterest now has 322 million global monthly active users.
– Use public feeds to increase reach
Use public feeds to build brand awareness and promote discovery with broad audiences.
Don’t rely on organic social alone—lean on social advertising and influencer marketing to increase your reach.
– Offer value in private channels
People go to private channels to escape noisy and impersonal public feeds.
Have a clear purpose for engaging one-to-one on private channels, and ensure you’re adding value in every conversation.
– Automate the easy stuff
Use a blend of automation and human connection to build deep relationships on private channels.
Bots are best for addressing the most common customer queries, but real people still need to handle the more nuanced and complex conversations.
– Deliver on your corporate promises
People are quick to call out organizations that run purpose-driven marketing without taking concrete action.
– Focus on advocacy, not algorithms
Find the time to source content and make it easy for employees to share it across social media.
As the new year starts and content planning begins in earnest, marketers should be on the lookout for the next big moments in social.
Here you have four of the biggest game-changers, according to the Hootsuite:
1. Companies will balance public and personalized messages. Brands will continue to invest in both personalized and public messaging, with some assistance from automation.
2. Brands will keep taking a stand. Employers are significantly more trusted by the public than NGOs, businesses, government and the media. Some organizations will take advantage of this role, building more progressive internal culture while amplifying company purpose via employee and customer advocacy.
3. TikTok is expected to grow. With more than 800 million monthly active users, the majority of whom are 16 to 24 years old, TikTok is still on the rise.
4. Performance marketing will amplify social efforts. As social marketers expand their skillsets, they will need to become fluent in performance marketing, a discipline once limited to advertising technologists and digital marketing agencies.
Instagram is a force to be reckoned with. Since it debuted back in 2010, the platform has steadily grown into one of the biggest social networks ever. It reached 1 billion active monthly users in 2018. (TechCrunch).
Key figures 2019:
– Video posts receive more than 2x more comments than other types of posts.
– Tagging more than 5 users in a post doesn’t increase engagement rates.
– The average Instagram post contains 1.01 hashtags.
– 46.6% of Instagram users have less than 1000 followers.
From the analysis of more than 48 million posts, it was observed that the average Instagram post receives many, likes: 5,963.1 to be exact. This takes into account the posts of highly influential users, which skews the average. However, looking at the median number of likes, it’s closer to 100, which suggests 50% of users receive less than 100 likes.
If increasing your Instagram engagement rate is what you’re after, you’ll definitely want to focus on posting more video content.
When it comes to hashtags, it’s not about quantity, but relevance. For this reason, use no more than 4-5 relevant hashtags in your posts.
Read the full report: https://bit.ly/36khBJo
While some communicators have the benefit of focusing solely on social, the majority of us must take a mar-comm approach for our organizations, merging public relations with social media management.
I must clear up the lack of understanding as to how the media works—everyone seems to be winging it. A basic understanding of journalists’ priorities would serve our professional communities and help educate the newest entrants of this industry.
A simple approach to improving press releases and pitches is the following: be SMART.
S: Strategic Stories that are well planned and developed.
M: Meaningful to the recipient (not your boss!).
A: Accurate (in facts and newsworthiness), distributed to media lists that are…
R: Relevant.
T: Targeted.
Email and social media have provided a zillion corners to cut. As a mental exercise, avoid leaning on your digital laurels for once and pretend that you are going to call someone—interrupting their day—and have 10 seconds to make your pitch. That was in the old times, but still a good memento to think.
Despite the recent evolution on the social media market, influencers will thrive.
In a world where the consumers are flooded with information, the only way to make a decision is to consult somebody you trust. Here are few ideas for marketing depts. :
– Followers aren’t everything
This is supported by the fact that 59 percent of brands are using influencers with 50 to 25,000 followers and 66 percent are using influencers with 25,001 to 100,000 followers.
– Focus on authentic storytelling
Marketing is about the stories we tell in context, that meet people where they are and solve real-world problems for consumers.
– Don’t stick to only one channel
It is important to acknowledge that the channel that offers value for your brand may not be the same channel or combination of channels that offer value for another.
– Amplifying & measuring your influencer content
A few ways to amplify these assets with paid social include tapping into the influencer’s own audience.
– Influencer fraud is a billion-dollar problem
Fake followers in influencer marketing will cost advertisers a whopping $1.3 billion in 2019 and.
If we read correctly the chart, it is obvious that you need a professional to master the brand’s social media accounts.
It’s an equilibrium hard to get.
Btw: some of these findings apply also to the private users.
Source: Sprout Social
Every single company that wants to be on the real market understands the potential of social media and is present there.
A common mistake is the general idea that the success in the social media is only the presence. The consequence is that they put wrong people to deal with the social media.
It’s impossible to have results in any domain without following some rules and doing exactly what are you asked for. You can’t let a doctor performing a surgery without years of practice, but you expect that your secretary will bring crowds of new customers from social media.
As in any other successful business, if you want results you need to have the best people doing the job.
Stop wondering why social media isn’t working for you and treat it as you do with any other job in your company.
IF YOU NEED ADVICE IN ORDER TO ESTABLISH AN EFFICIENT SOCIAL MEDIA MANAGEMENT…JUST CONTACT ME! I’M HERE TO HEAL!