– Use public feeds to increase reach
Use public feeds to build brand awareness and promote discovery with broad audiences.
Don’t rely on organic social alone—lean on social advertising and influencer marketing to increase your reach.
– Offer value in private channels
People go to private channels to escape noisy and impersonal public feeds.
Have a clear purpose for engaging one-to-one on private channels, and ensure you’re adding value in every conversation.
– Automate the easy stuff
Use a blend of automation and human connection to build deep relationships on private channels.
Bots are best for addressing the most common customer queries, but real people still need to handle the more nuanced and complex conversations.
– Deliver on your corporate promises
People are quick to call out organizations that run purpose-driven marketing without taking concrete action.
– Focus on advocacy, not algorithms
Find the time to source content and make it easy for employees to share it across social media.
As the new year starts and content planning begins in earnest, marketers should be on the lookout for the next big moments in social.
Here you have four of the biggest game-changers, according to the Hootsuite:
1. Companies will balance public and personalized messages. Brands will continue to invest in both personalized and public messaging, with some assistance from automation.
2. Brands will keep taking a stand. Employers are significantly more trusted by the public than NGOs, businesses, government and the media. Some organizations will take advantage of this role, building more progressive internal culture while amplifying company purpose via employee and customer advocacy.
3. TikTok is expected to grow. With more than 800 million monthly active users, the majority of whom are 16 to 24 years old, TikTok is still on the rise.
4. Performance marketing will amplify social efforts. As social marketers expand their skillsets, they will need to become fluent in performance marketing, a discipline once limited to advertising technologists and digital marketing agencies.
Instagram is a force to be reckoned with. Since it debuted back in 2010, the platform has steadily grown into one of the biggest social networks ever. It reached 1 billion active monthly users in 2018. (TechCrunch).
Key figures 2019:
– Video posts receive more than 2x more comments than other types of posts.
– Tagging more than 5 users in a post doesn’t increase engagement rates.
– The average Instagram post contains 1.01 hashtags.
– 46.6% of Instagram users have less than 1000 followers.
From the analysis of more than 48 million posts, it was observed that the average Instagram post receives many, likes: 5,963.1 to be exact. This takes into account the posts of highly influential users, which skews the average. However, looking at the median number of likes, it’s closer to 100, which suggests 50% of users receive less than 100 likes.
If increasing your Instagram engagement rate is what you’re after, you’ll definitely want to focus on posting more video content.
When it comes to hashtags, it’s not about quantity, but relevance. For this reason, use no more than 4-5 relevant hashtags in your posts.
Read the full report: https://bit.ly/36khBJo
While some communicators have the benefit of focusing solely on social, the majority of us must take a mar-comm approach for our organizations, merging public relations with social media management.
I must clear up the lack of understanding as to how the media works—everyone seems to be winging it. A basic understanding of journalists’ priorities would serve our professional communities and help educate the newest entrants of this industry.
A simple approach to improving press releases and pitches is the following: be SMART.
S: Strategic Stories that are well planned and developed.
M: Meaningful to the recipient (not your boss!).
A: Accurate (in facts and newsworthiness), distributed to media lists that are…
R: Relevant.
T: Targeted.
Email and social media have provided a zillion corners to cut. As a mental exercise, avoid leaning on your digital laurels for once and pretend that you are going to call someone—interrupting their day—and have 10 seconds to make your pitch. That was in the old times, but still a good memento to think.
Despite the recent evolution on the social media market, influencers will thrive.
In a world where the consumers are flooded with information, the only way to make a decision is to consult somebody you trust. Here are few ideas for marketing depts. :
– Followers aren’t everything
This is supported by the fact that 59 percent of brands are using influencers with 50 to 25,000 followers and 66 percent are using influencers with 25,001 to 100,000 followers.
– Focus on authentic storytelling
Marketing is about the stories we tell in context, that meet people where they are and solve real-world problems for consumers.
– Don’t stick to only one channel
It is important to acknowledge that the channel that offers value for your brand may not be the same channel or combination of channels that offer value for another.
– Amplifying & measuring your influencer content
A few ways to amplify these assets with paid social include tapping into the influencer’s own audience.
– Influencer fraud is a billion-dollar problem
Fake followers in influencer marketing will cost advertisers a whopping $1.3 billion in 2019 and.
If we read correctly the chart, it is obvious that you need a professional to master the brand’s social media accounts.
It’s an equilibrium hard to get.
Btw: some of these findings apply also to the private users.
Source: Sprout Social
Every single company that wants to be on the real market understands the potential of social media and is present there.
A common mistake is the general idea that the success in the social media is only the presence. The consequence is that they put wrong people to deal with the social media.
It’s impossible to have results in any domain without following some rules and doing exactly what are you asked for. You can’t let a doctor performing a surgery without years of practice, but you expect that your secretary will bring crowds of new customers from social media.
As in any other successful business, if you want results you need to have the best people doing the job.
Stop wondering why social media isn’t working for you and treat it as you do with any other job in your company.
IF YOU NEED ADVICE IN ORDER TO ESTABLISH AN EFFICIENT SOCIAL MEDIA MANAGEMENT…JUST CONTACT ME! I’M HERE TO HEAL!
When it comes to content volume strategy, each brand seems to have its own approach. The content environment has changed, and also the approaches that marketers use to make content volume. One of the biggest challenges is thinking beyond the binary construct of quality versus quantity.
Many marketers think of this debate in terms of contrast, when, in fact, the two aren’t mutually exclusive at all. Quality versus quantity isn’t the question. Organizations need to ask how to create the volume of content they need at the quality levels that their audiences demand. The answer is: Create an infrastructure and then scale it as you grow more confident.
– Start with a minimum velocity to achieve your goals, and set the stage to scale
– Have a vision
– Win by focusing on execution and then continually refining your strategy.
– With a focus on quality, measure your progress, and continually refine
Balancing quality and quantity is not only possible, it’s happening every day, and it’s the best road forward to achieve your content marketing goals. CONTACT ME IF YOU NEED MORE ADVICES!
It’s a major change in the work of a Social Media channel and I am not sure if Facebook itself won’t proceed in the same way.
A very powerful instrument for the influencers and for the ordinary user, the number of likes and reactions give the satisfaction or the frustration very similar to the real life group behavior. The visualisation of the number of likes and reactions made Social Media to gain success in such measure that it changes the normal behavior of the users in the virtual reality.
I think on the psychological level this is a very good decision, but on the long term can affect negatively the social networks and thus the marketing revenues.
My opinion is this first experiment is paramount for the future face of the social media.
https://www.theguardian.com/technology/2019/jul/18/instagram-hides-number-of-likes-from-users-in-australian-trial
A new study found fewer people are engaging with influencer posts.
The analytics firm InfluencerDB recently found that the rate for non-sponsored posts fell to just under 2 percent during the first quarter of 2019 from 4.5 percent three years earlier, while sponsored posts are now at just over 2% from 4%.
InfluencerDB believes the decrease is due to the fact that people are being bombarded by sponsored posts, and understandably scrolling over them.
The new research falls in line with other reports published earlier this year that found that influencers were losing their effectiveness. Interestingly, this new study found that influencers with 1,000 to 5,000 actually had the highest rate of engagement, compared to those with over 5,000.
While we aren’t sure if this is the actual demise of influencers, it does look like they might have to reconsider their strategy because their followers are clearly over it.
My opinion is that in 3-4 years the boom of influencers will fade naturally, because of the overusing.