How to stop the scrolling behaviour for a more and more attention-deficit audience.

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Advertising creative is the number one factor driving product sales and we all must agree in some with that.Unfortunately, despite the effort, most campaigns are easily forgettable. Some pros. said 89 percent of ad content on social media is not remembered. So, what to do?There are three factors to create content that stays in users’ […]

IT’S TIME FOR PERSONAL BRANDING!

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Much like people trust McDonald’s to provide a product that’s cheap and filling, your brand is an attempt to get people to associate you with certain qualities. At its core, your brand is your reputation; how people think of you. 2020 – Your Personal Brand is Mostly Digital Brands used to be just for businesses. […]

WHAT TO DO IN 2020 ON DIGITALPR.

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– Use public feeds to increase reach Use public feeds to build brand awareness and promote discovery with broad audiences. Don’t rely on organic social alone—lean on social advertising and influencer marketing to increase your reach. – Offer value in private channels People go to private channels to escape noisy and impersonal public feeds. Have a […]

KEY FACTS OF INSTAGRAM 2019

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Instagram is a force to be reckoned with. Since it debuted back in 2010, the platform has steadily grown into one of the biggest social networks ever. It reached 1 billion active monthly users in 2018. (TechCrunch). Key figures 2019: – Video posts receive more than 2x more comments than other types of posts. – […]