WHAT TO DO IN 2020 ON DIGITALPR.

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– Use public feeds to increase reach Use public feeds to build brand awareness and promote discovery with broad audiences. Don’t rely on organic social alone—lean on social advertising and influencer marketing to increase your reach. – Offer value in private channels People go to private channels to escape noisy and impersonal public feeds. Have a […]

KEY FACTS OF INSTAGRAM 2019

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Instagram is a force to be reckoned with. Since it debuted back in 2010, the platform has steadily grown into one of the biggest social networks ever. It reached 1 billion active monthly users in 2018. (TechCrunch). Key figures 2019: – Video posts receive more than 2x more comments than other types of posts. – […]

INFLUENCER MARKETING FOR 2019

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Despite the recent evolution on the social media market, influencers will thrive. In a world where the consumers are flooded with information, the only way to make a decision is to consult somebody you trust. Here are few ideas for marketing depts. : – Followers aren’t everything This is supported by the fact that 59 […]

ARE INFLUENCERS LOSING THEIR INFLUENCE?

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A new study found fewer people are engaging with influencer posts. The analytics firm InfluencerDB recently found that the rate for non-sponsored posts fell to just under 2 percent during the first quarter of 2019 from 4.5 percent three years earlier, while sponsored posts are now at just over 2% from 4%. InfluencerDB believes the […]