Here are few tips from my experience as media relations expert.
1. As you would for any interview, ask basic questions:
• What type of show is this?
• Who is the audience?
• Is the journalist knowledgeable?
• Is anyone else being interviewed?
• Where does your story fit in the show?
• On-location or remote?
Then you can decide what messages to communicate about your company, product or issue.
2. Define the Messages you’ll deliver
3. Anticipating Questions
4. Practice…and Practice
It is extremely helpful to watch videos of successful and unsuccessful broadcast interviews.
5. Stage Fright
It’s normal to be nervous before a interview, but:
• Arrive early to get accustomed
• Focus on the interview as a conversation with the reporter
• Don’t wear white.
• Wear contact lenses. If you wear glasses, non-reflective lenses are best.
7. During the Interview: Make punchy and concise statements; put your most important message up front. Avoid overlapping the reporter’s questions. Hold your attitude until the full end.
(If you need training for media interviews….just contact me!)