A mix of traditional PR and online tactics, digital PR can be a hugely valuable part of a marketer’s strategy.

A. Clear Goals

One of the primary difference between digital PR and traditional PR is that digital tends to be much easier to measure.

In digital PR, we can monitor effectiveness through:

1. Links

2. Link Positioning

3. Traffic

B. Have Credibility

1. Have something to prove your credibility in the topic.

2. Have a spokesperson on the topic

3. Have a reason to talk on that topic

C. Think Like a Journalist

Typically, the further removed the topic from the business’ core products/services, the less sales-y it sounds.

Be Creative, Be Inspired, Be Better

A good practice is for digital PR teams to share elements of interesting campaigns they see in the press. Similarly, teams should keep a record of what inspires them.

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