The firehose propaganda is a technique in which a large number of messages are broadcast rapidly, repetitively, and continuously over multiple channels (such as news and social media) without regard for truth or consistency.
We are not speaking about propaganda in digital PR or in marketing and certainly not about lies and fake info. However, we can use the concept in order to initiate a stormy campaign if we need to be visible in a very short time.
Here are some rules in order to succeed and…to be deontological valid:
1. Keep active and collaborate as much as you can with various channels and online outlets.
2. Be sure you have a unitary message, but adapt it to the channel.
3. Make a nice landing page for the campaign that can be reach once the message is read.
4. Wrap the message in catchy, amazing (BUT TRUE) facts. (Eg. The first biped hominid was not in Africa. It was Europe!)
This tactic must be used carefully and should be very well supervised. I recommend a campaign on maximum 10 day.