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YOU NEED A COMMUNICATION RESET EVEN IF YOU DON’T FEEL IT

If you’re not revising your brand communication strategy these days, something is wrong.
There’s no guide for the confluence of events that have changed lives.
A reset requires an honest, soul-searching return to basics. Start with foundational questions.
– What’s Your Story?
Brands that have always had their story straight can move more instinctively as the world ebbs and flows – even when those ebbs and flows are tidal waves. Those who sell but don’t stand for anything lack an anchor.
– Are Employees Aligned?
Your story is only as real as employees’ belief and understanding of it. If you fail with your teams, there is little doubt the message will face skepticism – if not much worse – from the outside.
– Who Needs to Hear You?
Appraising the communication mix should be another short-term imperative. The levers being pulled pre-pandemic are not necessarily the ones to prioritize today.
– Where are You Showing Up?
Similar to the who, the where deserves a thorough re-examination. There is a time and place for promotional messaging, influencer activations and calculated risks on emerging platforms and channels.

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