I’ve come over an very interesting report these days. It’s about Ragan’s third annual Communications Benchmark Report (https://www.ragan.com/white-papers/communications-benchmark-report-2021/). Ragan’s Communications Benchmark Report is based on responses to an online survey conducted between Jan. 13, 2021-Feb. 7, 2021. The survey yielded 755 qualified responses from internal and external communicators worldwide. Here are some findings: There will […]
Similar to many parts of PR, the relationship between media members and communicators is constantly evolving. Moreover, this relationship is crucial to the industry — PR needs media members more than they need us. To contextualize why it’s the PR pro’s duty to proactively equip media members with fitting, fleshed-out, valuable stories, we need merely […]
It’s no exaggeration to say that one accusation can bring a company down.It might be a lie, half-truth, or maybe even a misunderstanding, but how you respond to online claims holds tremendous sway over how your business is perceived. Of course, that can be for better or for worse.Without an airtight protocol for identifying and […]
In our hyper-digital world, companies risk their reputation each time they develop products and campaigns without PR teams participating. The social media-driven news cycle means even minor missteps can cause an immediate backlash. So, it’s critical that executives lean on PR to spot red flags during product development and ad-campaign design. But securing PR a seat […]
With all the time people have spent working from home, many have become attached to the flexibility which it comes with. But, how cultivate a constructive culture when people aren’t in the office together? One of the most important determinants of a relationship is proximity. Proximity, however, is all about perception. Tactics: 🔵 Shared Purpose […]
It’s not easy being in PR—especially when you’re expected to make a big impact with limited resources.Here are some ways to maximize your PR impact on limited resources🟢 Automate your media monitoringAn automated tool may require some time and effort to get things set up, but once you have your foundational searches running, it’s just […]
Social media has given the easiest way for companies to communicate directly with consumers. One way to fully take advantage of social media is to use scheduling features for the content. But, sometimes, you’ll have to cancel your scheduled content due to various situations: 1. A crisis has hit your company. When a crisis happens to […]
On the surface, this communication challenge may seem insurmountable. Fake news, toxic social media misinformation, and eroding trust in institutions like government and media appear to be a recipe for a communication disaster.However, corporate communicators have more influence to address the vaccination issue than they may realize. Employees depend on employers for healthcare, as well […]
You hear about it: a business is „canceled” or a person’s reputation is destroyed because someone posts something somewhere that’s perceived as offensive. Moreover, it happens in a blink. All of a sudden, a successful company or person is struggling to remain relevant, or financially solvent. In a world where online rage mobs wage war […]
Clubhouse! The buzz around audio-based social media platforms is becoming deafening, with competitors rushing to clone their own apps. Less than a year old, Clubhouse is competing with Twitter Spaces. Facebook also wants a slice. But is it suitable for branding? Fellow professionals and I are hopping to establish industry connections on the platform, but we […]