PR’S DUTY IS TO PARTNER WITH THE PRESS

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Similar to many parts of PR, the relationship between media members and communicators is constantly evolving. Moreover, this relationship is crucial to the industry — PR needs media members more than they need us. To contextualize why it’s the PR pro’s duty to proactively equip media members with fitting, fleshed-out, valuable stories, we need merely […]

PR MUST BE INVOLVED IN PRODUCT DEVELOPMENT AND LAUNCH

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In our hyper-digital world, companies risk their reputation each time they develop products and campaigns without PR teams participating. The social media-driven news cycle means even minor missteps can cause an immediate backlash. So, it’s critical that executives lean on PR to spot red flags during product development and ad-campaign design. But securing PR a seat […]

MAINTAIN THE COMPANY CULTURE IN HYBRID TIMES

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With all the time people have spent working from home, many have become attached to the flexibility which it comes with. But, how cultivate a constructive culture when people aren’t in the office together? One of the most important determinants of a relationship is proximity. Proximity, however, is all about perception. Tactics: 🔵 Shared Purpose […]

HOW INTERNAL COMM CAN INSPIRE EMPLOYEES TO VACCINATE

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On the surface, this communication challenge may seem insurmountable. Fake news, toxic social media misinformation, and eroding trust in institutions like government and media appear to be a recipe for a communication disaster.However, corporate communicators have more influence to address the vaccination issue than they may realize. Employees depend on employers for healthcare, as well […]

FOR CLUBHOUSE, ACCESSIBILITY AND AUTHENTICITY ARE THE KEYS

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 Clubhouse! The buzz around audio-based social media platforms is becoming deafening, with competitors rushing to clone their own apps.  Less than a year old, Clubhouse is competing with Twitter Spaces. Facebook also wants a slice.  But is it suitable for branding? Fellow professionals and I are hopping to establish industry connections on the platform, but we […]

NEW TECH INSTRUMENTS FOR PR PROS

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For me as a PR pro, addressing skill gaps around technology and data has become one of the most important feature of my business in the last 2 years.But what are those new areas?1. AI and machine learning for keyword and content analysis.Content keywords have always mattered for writers of online content, but artificial intelligence […]