PR MUST BE INVOLVED IN PRODUCT DEVELOPMENT AND LAUNCH

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In our hyper-digital world, companies risk their reputation each time they develop products and campaigns without PR teams participating. The social media-driven news cycle means even minor missteps can cause an immediate backlash. So, it’s critical that executives lean on PR to spot red flags during product development and ad-campaign design. But securing PR a seat […]

PR & COMM. TRENDS IN 2021

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What a year was 2020! In 2021 you should get ready for ethical thinking, non-traditional communicating, fighting fake news, more disruption and more opportunities. – Ethics 2021 will be the year when we should stand up for what we believe in and push the boundaries of our perceived structural limitations. – Search for new ways […]

CHOOSE WISELY YOUR BRAND MESSENGER!

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Though it’s important for some messages to come from top leaders, sometimes authenticity requires turning to someone other than your chief executive. There are a variety of factors to consider when putting a spokesperson forward. What is your goal? If your goal is to talk about the organization’s overarching goals, give updates to stakeholders, then […]

AVOID MAKING EMPTY STATEMENTS ABOUT DIVERSITY!

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White text on black backgrounds. Black squares down timelines. Email from CEOs. No matter how the statements are delivered, countless brands are taking stands against racism. Are these statements genuine or the result of public pressure? Finding words to respond to social injustice isn’t easy, but there are steps organizations can take. – Check the […]

HUMAN DIMENSONS OF PR IN COVID19 TIMES

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On March 11, 2020, the Coronavirus Disease 2019 (COVID-19) officially reached pandemic status.  In times of crisis, you must prepare operationally. At the same time, you must prepare to effectively communicate as well in the most human way as possible. Covid 19 outbreak has first of all a very wide psychological and human impact. It forces masses of […]

NURTURE CAMPAIGNS – A VERY GOOD WAY TO ENGAGE WITH YOUR CUSTOMERS/ AUDIENCE

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Nurture campaigns are in fact e-mail campaigns that can be a vital part of any successful inbound marketing strategy. These email initiatives turn potential leads into conversions. This is done through a process of education, awareness and relationship building. Nurture campaigns are all about investing in audiences. In order for marketers to secure a loyal […]