Social media has given the easiest way for companies to communicate directly with consumers. One way to fully take advantage of social media is to use scheduling features for the content. But, sometimes, you’ll have to cancel your scheduled content due to various situations: 1. A crisis has hit your company. When a crisis happens to […]
You hear about it: a business is „canceled” or a person’s reputation is destroyed because someone posts something somewhere that’s perceived as offensive. Moreover, it happens in a blink. All of a sudden, a successful company or person is struggling to remain relevant, or financially solvent. In a world where online rage mobs wage war […]
Clubhouse! The buzz around audio-based social media platforms is becoming deafening, with competitors rushing to clone their own apps. Less than a year old, Clubhouse is competing with Twitter Spaces. Facebook also wants a slice. But is it suitable for branding? Fellow professionals and I are hopping to establish industry connections on the platform, but we […]
Managing social media for a public institution offers unique challenges, boosting engagement without ‘sexy’ content. Consider the following points: 1. Discover and maintain your brand’s voice. You could feature from time to time the logo, the key visual. 2. Celebrate your organization’s commitments and initiatives. This includes celebrating milestones, the efforts and paying respect for […]
Advertising creative is the number one factor driving product sales and we all must agree in some with that.Unfortunately, despite the effort, most campaigns are easily forgettable. Some pros. said 89 percent of ad content on social media is not remembered. So, what to do?There are three factors to create content that stays in users’ […]
Much like people trust McDonald’s to provide a product that’s cheap and filling, your brand is an attempt to get people to associate you with certain qualities. At its core, your brand is your reputation; how people think of you. 2020 – Your Personal Brand is Mostly Digital Brands used to be just for businesses. […]
The company is newly testing a feature that will allow Instagram users to see more Stories at once, both on the home screen and in a new Stories-only experience. In the test, users will initially see two rows of Stories instead of one at the top of the screen when they first open the Instagram […]
PR and social media management make for a dynamic couple. In a world with access to endless information and instant publication of disputes and occurrences, a social media manager becomes essential to cope with a restless public.It’s not a surprise that a pandemic and social unrest have pushed many in digital media to the brink […]
With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Here are some tips and considerations that can prevent sticky situations later on: 1. Create a code of conduct for your page. 2. Have a clear outline of what to post. […]
The last Super Bowl in US has brought a very interesting premiere. FOX TV the broadcaster of the match has optimized the screen for the mobile users to take photos of the match for sharing in the social media. Nice move! This can be used in other situations in order to have visibility as a […]